- We protect over 150,000 people across North America
- Over 20 years experience in the industry
- One of the few alarm companies to manufacture our own technology
- You deal directly with AlarmForce at all times
- Lowest prices and best value in the business
Financial Information
AlarmForce is a leader in Canadian residential and small business alarm security and is a burgeoning force in select American markets. Through successful and recognizable mass marketing strategies, strong brand recognition and an unparalleled commitment to customer satisfaction, AlarmForce continues to experience strong subscriber growth and profitability.
The AlarmForce team works steadfastly to build and serve a solid subscriber base comprised of 79,200 systems. This committed team is made up of skilled and hardworking individuals. Ongoing in-house training ensures that team members are kept up to date on new developments in technology and operations. Because of employee commitment to customer service excellence, subscriber concerns are addressed with great care and without delay. As a consequence, the company experiences a substantial level of customer referrals, with at least 10% of new installations resulting from these recommendations. This is a testament to the company’s stateof- the art products and superior service.
AlarmForce’s products are the result of innovation and signifi cant research and development initiatives. Our patented technology provides state-of-the art products associated with the AlarmForce brand. Alarmvoice, AlarmForce’s two-way voice technology and signature security feature, and AlarmPlus, our advanced line cut technology, distinguish us from our competitors. Mass marketing, primarily incorporating television and radio campaigns, has been successful in making the AlarmForce brand extremely recognizable in all major Canadian markets and in North Carolina, Ohio and Georgia.
AlarmForce is committed to maintaining its position as a leader in the residential and small business alarm markets and providing customers with affordable and technologically advanced security. As the company begins a new year, the AlarmForce team is working diligently on innovative and exciting initiatives.
Management’s Report
Management is responsible to the Board of Directors for the preparation of the consolidated financial statements of the Company. These financial statements have been prepared in accordance with Canadian generally accepted accounting principles (“GAAP”) and necessarily include some amounts based on estimates and judgements. Financial information presented elsewhere in this annual report is consistent with that in the consolidated financial statements.
In order to ensure the accuracy and objectivity of information included in the financial statements, management has designed and implemented a system of internal controls designed to provide reasonable assurance that reliable financial records are maintained. Management believes that these internal controls provide reasonable assurance regarding complete and accurate maintenance of accounting records necessary for the preparation of the financial statements.
The Chief Executive Officer and the Chief Financial Officer have evaluated the effectiveness of the Company’s disclosure controls and procedures as at the end of October 31, 2007. They have concluded that the Company’s disclosure controls and procedures were effective, at a reasonable assurance level, to ensure that material information relating to the Company and its consolidated subsidiary would be made known to them by others within those entities, particularly during the period in which the management’s discussion and analysis and the consolidated financial statements contained in this report were being prepared.
The Board of Directors have reviewed and approved these consolidated financial statements. The Audit
Committee assists the Board in meeting its responsibilities over the Company’s financial statements. All
the members of the Audit Committee are financially literate. The Audit Committee reviews the financial
statements and recommends their approval to the Board of Directors.
Joel Matlin
President & Chief Executive Officer |
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| Anthony Pizzonia Chief Financial Officer |